The Film

Creations...by andreas gmur
The fulness of the flame

 

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Creations...by andreas gmur
The cuff in the greatest simplicity

 

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Creations...by andreas gmur
Eden or the radiation of the sun

 

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Creations...by andreas gmur
The Kingdom of Siam or how beauty is translated into a jewel

 

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Jag jewelry
The Mood board … my vision, my feelings, and my personal discoveries

From the evanescence of a dream to a long necklace: the metamorphosis

CR.001.TT Au Fil du Rąve Inspiration.jpg

The alliance of a series of bubbles and clouds, a long composition for an evening dress.

To every age its art. To every art its freedom

CR.002.TT Palais de la Secession Inspiration.jpg

The beauty of the Secession Building in Vienna inspires the creation of an engagement ring.

Rediscover emotional value

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When I work on a creation with my client, I look for ways to integrate specific emotions into jewelry. Emotional value is unique and different for each of us.

Life performance: the creation of a jewel design in front of the public at the Hotel President Wilson, in Geneva

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Inspired by a guest during an evening event at the Luxury Hotel President Wilson in Geneva, I painted this ring for and in front of her.
See more moods…

The jeweler - artist
Andreas Gmur, the story of an artist and a jeweler

How family heritage and Parisian jewelry traditions guided a young boy, passionate about shapes and colors.

 

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Know How
A concept, the ceaseless quest for personalization

Together, allow us to reignite the emotional value the jewel represents, an exceptional piece that symbolizes your very being.

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Know How
The experience... a journey that takes us from an idea to its drawing, from its painting to your jewelry.

You, your desires, and your values are at the center of my concerns. A symbiosis, between you and me, will be the pivot of our collaboration to shape your desires, a jewel representing you.

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Know How
A place … a refined space, a workshop dedicated to the creation of jewelry

You will not be walking into a shop but rather visiting a friend, someone to accompany you with your project.

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BESPOKE JEWELRY
New pieces of Art

Discover Realizations

A magnificent stone nestled in creation

A magnificent stone nestled in creation
A magnificent stone nestled in creation

Two fused lovers for two united wedding bands

Two fused lovers for two united wedding bands
Two fused lovers for two united wedding bands

The Bauhaus or how an architectural movement influences the creation of jewelry

The Bauhaus or how an architectural movement influences the creation of jewelry
The Bauhaus or how an architectural movement influences the creation of jewelry

The influence of the Ryogen-In garden of the Temple of the Great Virtue

The influence of the Ryogen-In garden of the Temple of the Great Virtue
The influence of the Ryogen-In garden of the Temple of the Great Virtue

The magnificent trichroism of the tanzanite

The magnificent trichroism of the tanzanite
The magnificent trichroism of the tanzanite

From Bach to Mahler, the violin notes

From Bach to Mahler, the violin notes
From Bach to Mahler, the violin notes

A birth intertwines the union of a man and woman

A birth intertwines the union of a man and woman
A birth intertwines the union of a man and woman

Creations
JAG’s
imaginary
jewelry

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From the evanescence of a dream to a long necklace: the metamorphosis

Impression
From the evanescence of a dream to a long necklace: the metamorphosis

The alliance of a series of bubbles and clouds, a long composition for an evening dress.

To every age its art. To every art its freedom

Architecture
To every age its art. To every art its freedom

The beauty of the Secession Building in Vienna inspires the creation of an engagement ring.

Drawing inspiration from the Eiffel Tower for the curves of a ring

Architecture
Drawing inspiration from the Eiffel Tower for the curves of a ring

The structure of the Iron Lady revealed in the guidelines of a ring.

Life performance: the creation of a jewel design in front of the public at the Hotel President Wilson, in Geneva

People
Life performance: the creation of a jewel design in front of the public at the Hotel President Wilson, in Geneva

Inspired by a guest during an evening event at the Luxury Hotel President Wilson in Geneva, I painted this ring for and in front of her.

Firenze, or the simplicity of the Quattrocento Renaissance

Architecture
Firenze, or the simplicity of the Quattrocento Renaissance

The view of the successive bridges of Florence, their reflection in the Arno River, and the beauty of the setting sun is the origin of this simple-formed necklace.

The return of the brooch?

People
The return of the brooch?

I hope to see this piece once again enhance the elegance of clothing.

A diamond in the midst of molten gold

Nature & Space
A diamond in the midst of molten gold

The ripples caused by a stone thrown into a pond are frozen in this diamond ring.

When the magic of Christmas is expressed again and again

Nature & Space
When the magic of Christmas is expressed again and again

Ever since my childhood, the magic of Christmas has always made me think of jewelry, a pearl necklace in particular.

The love of detail inscribed in Jugendstil architecture

Architecture
The love of detail inscribed in Jugendstil architecture

An architectural detail influences the creation of a ring a century later.

Live performance: creating a brooch with a client

Nature & Space
Live performance: creating a brooch with a client

With the client, I drew inspiration from her desires and her personality to paint a piece of jewelry in her own image.

Turning a nocturnal and modern night into a necklace

Architecture
Turning a nocturnal and modern night into a necklace

A necklace inspired by the major axes and districts of New York or Bangkok.

From London modernity to sapphire armor

Architecture
From London modernity to sapphire armor

The silhouette of the tallest tower in London defines the appearance of a ring’s body.

Minutes scattered on the dial, I’ve run out of time

Impression
Minutes scattered on the dial, I’ve run out of time

A watch whose dial has the same edge of calibrated sticks as these beautiful Geneva creations, directly inspires a ring with certain stones missing over time.

Piet Mondrian : A hymn to purification

Art & Symbolism
Piet Mondrian : A hymn to purification

I created a necklace of rubies and gold in tribute to abstraction.

A ring unites with the myth of the rose as proof of love

Nature & Space
A ring unites with the myth of the rose as proof of love

The rose is a flower universally associated with love, desire, purity, and marriage. It obviously deserves to be utilized in the creation of a ring.

Live performance: creating a piece of jewelry before an audience

People
Live performance: creating a piece of jewelry before an audience

Inspired by a guest during an evening at the Luxury Hotel President Wilson in Geneva, I painted this pearl necklace for and in front of her.

Spring awakening in cherry-tree country

Nature & Space
Spring awakening in cherry-tree country

Springtime, the season that is the essence of renewal and creation, inspired me to design a bracelet with pink buds.

A simple square, born in mankind’s imagination

Art & Symbolism
A simple square, born in mankind’s imagination

We encounter the square in all areas of our everyday lives, though it was born of man’s imagination.

When oriental dance becomes the jewel of the Arabian Nights

People
When oriental dance becomes the jewel of the Arabian Nights

The movements of Raqs Sharqi (or belly dancing) inspired a necklace for me.

The 9th art inspires jewelry creation

Architecture
The 9th art inspires jewelry creation

La Fièvre d’Urbicande, an imaginative and architectural comic, inspires me a ring.

The perfect dewdrops of the morning

Nature & Space
The perfect dewdrops of the morning

Morning-dew clings to nature’s beauty.

Creation born from the unseen

Impression
Creation born from the unseen

Jean-Paul Sartre wrote: “We will call emotion a sudden fall of consciousness into magic.”

A diamond in the rough

Impression
A diamond in the rough

Small, rough, colored diamonds on a strand, are assembled into a necklace.

Discovering Topkapi and an extraordinary stone

Architecture
Discovering Topkapi and an extraordinary stone

Zultanite is an extremely difficult stone to cut while retaining its changing colors in the light.

Live performance: creating a piece of jewelry before the public at the Clinique de la Croix d’Or in Geneva

People
Live performance: creating a piece of jewelry before the public at the Clinique de la Croix d’Or in Geneva

Inspired by a guest during an evening at the Clinique de la Croix d’or in Geneva, I painted this ring for and in front of her.

An Umayyad portal transformed into an arch of diamonds

Architecture
An Umayyad portal transformed into an arch of diamonds

I chose the horseshoe arch, typical of Maghreb architecture, for the open ring model.

Using the tsuketatefude, the bamboo-handled Japanese calligraphic brush, as inspiration for pendant earrings

Art & Symbolism
Using the tsuketatefude, the bamboo-handled Japanese calligraphic brush, as inspiration for pendant earrings

Calligraphy is an artistic expression of writing and I only have my love of words to pay tribute to it.

Nothing is more graceful than a ballerina on pointe

People
Nothing is more graceful than a ballerina on pointe

The dancer’s delicacy symbolizes this fragile and intense moment that represents the culmination of creation.

Turning snowflakes dancing on a light breeze into a necklace

Nature & Space
Turning snowflakes dancing on a light breeze into a necklace

When winter happens upon the Swiss Jura, trees are covered by a fine layer of snow, turning them into ghosts.

Live performance: creating a pendant with a client

People
Live performance: creating a pendant with a client

With the client, I drew inspiration from her desires and her personality to paint a piece of jewelry in her own image.

The quest for simplicity and balance through Japanese art

Art & Symbolism
The quest for simplicity and balance through Japanese art

As a longtime lover of the grace and the beauty of Japanese art, I am very often inspired by their mastery of shapes.

When notes reach the sky

Art & Symbolism
When notes reach the sky

This jewel was born from the happiness of listening to my daughters playing the piano.

The Southern Cross, the guide of the first explorers

Nature & Space
The Southern Cross, the guide of the first explorers

The perfection of the Southern Cross, majestic in the South Pacific sky, inspired me to make these earrings.

Live performance: creating a piece of jewelry with a client

People
Live performance: creating a piece of jewelry with a client

With the client, I drew inspiration from her desires and her personality to paint a piece of jewelry in her own image.

news /events
Read last News and
Events about JAG

Explore more
The incredible discovery of a diamond in a diamond
11 May 2020
Article

The incredible discovery of a diamond in a diamond

My pride at the second prize at the international jewelry show in Paris
11 May 2020
News

My pride at the second prize at the international jewelry show in Paris

The Peace Dinner, in honor of women working for world peace, in Geneva
11 May 2020
Event

The Peace Dinner, in honor of women working for world peace, in Geneva

Tsavorite, a magnificent alternative to emerald
11 May 2020
Article

Tsavorite, a magnificent alternative to emerald

The diamond is only eternal if it is protected
11 May 2020
Article

The diamond is only eternal if it is protected

Responsible consumption is trending
11 May 2020
Article

Responsible consumption is trending

The Luxury Hotel President Wilson, a friendly collaboration
11 May 2020
News

The Luxury Hotel President Wilson, a friendly collaboration

Tanzanite, this stone which was unknown just a few years ago, has become a star of jewelry
11 May 2020
Article

Tanzanite, this stone which was unknown just a few years ago, has become a star of jewelry

JAG participates in the awareness campaign against harassment of young people and the dangers of the internet
11 May 2020
Event

JAG participates in the awareness campaign against harassment of young people and the dangers of the internet

The birth of the JAG logo
11 May 2020
Article

The birth of the JAG logo

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